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Paramount Micro-Marketing

Rinsoft created a micro-marketing site for the esteemed film production company Paramount for the promotion of an upcoming action flick. Microsites are individual web pages that are created to promote a particular project of a brand. These sites typically have their own domain, but some exist as a subdomain. It’s been a widespread practice of the film industry to create individual websites for each new movie that they want to promote. The site usually has more in-depth information about the movie, its cast, the movie crew as well as videos that audiences can watch to know more about the project.Rinsoft worked with the marketing department at the Paramount Movie Studio to create a special micro-site for an upcoming big budget action movie. The site had embedded video trailers for the movie as well as numerous BTS (Behind the scene) footage that was approved to be shared by the company. Our web developers also enabled the users to share the video, information, articles and reviews from the site to their social media platforms like facebook and twitter. These promotional micro-sites are gaining more and more popularity as the attention spans are getting narrower and the audiences are craving more focused content in a simplistic format. Portfolio

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Project Details
Name Paramount Micro-Marketing Date 10 Mon 2016 Categories Web Applications Author rinsoftadmin
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