Digital assets are classified as images, multimedia and textual content files; in essence anything that is stored in a binary format and comes with the right to use. Broadcasting producers make use of these digital assets collected from various sources to combine into a rich media broadcasted show. As more and more graphics and text graphics are added to the programming these days, there is an inherently higher need for better Digital Asset Management Software. It provides tools for intake, annotation, cataloguing, storage and finally retrieval and distribution of these digital assets to be used in various formats.Rinsoft’s portfolio showcases both web and mobile applications currently in use by a popular Sports Channel for their Digital Asset Management. The platform is used by both the Graphics department to assign the graphics required to particulars artists, as well the production department to download the completed artwork to be displayed on air.